6. A new principle has been introduced into Article 2-1 of the Consumer Protection Act to ensure that the legitimate interests of consumers in e-commerce are protected to at least the same level as in other forms of trade. This provision ensures equal opportunities for the protection of consumer rights when making electronic purchases and purchases in other forms.
7. Certain obligations have been imposed on sellers in electronic commerce and electronic trading platforms. These obligations have been introduced for the purpose of legislative regulation of the obligations of sellers in electronic commerce, in connection with the development of electronic commerce in the Republic of Kazakhstan and the emergence of new electronic trading platforms:
− Before concluding a sales contract, an e-commerce seller is obliged to provide the consumer with information about the payment procedure and the cost of the goods (part 5 of Article 24 of the Law on Consumer Protection).
− When a seller sells goods in e-commerce, the consumer must be given the opportunity to evaluate or comment on (leave a review of the goods and the seller) the goods and the seller (clause 5 of Article 28).
− The seller is obliged to provide information about the cost and delivery of goods before concluding a contract with the buyer (clause 8-1 of Article 30 of the Consumer Protection Law).
− Trading platforms must have internal procedures in place to prevent sellers from acting improperly and providing inaccurate information in order to prevent illegal trade (clause 1 of Article 33-1 of the Consumer Protection Law).
− Trading platforms are required to operate through secure communication channels (clause 2 of Article 33-1 of the Law on Consumer Protection).
Changes in internal security measures require electronic trading platforms to verify and admit sellers to such electronic trading platforms only after verification and completion of security procedures by the seller. By introducing these rules, the legislator is taking measures to protect all participants in the electronic trading platform, including resolving issues related to the prompt consideration of consumer/buyer complaints. And establishing the procedure for the effective operation of such a platform.
8. In accordance with subparagraph 6 of paragraph 1 of Article 30 of the Law on the Protection of Consumer Rights, a rule has been introduced on the non-return of ‘cellular communication subscriber devices’. This rule has been widely discussed in the media. Now, after purchasing a mobile phone, it is not possible to return it within 14 days.
9. Paragraph 56 of Article 1 of the Law on the Regulation of Commercial Activities introduces the concept of ‘e-commerce’, which aims to distinguish between the purchase and sale of goods and services on electronic trading platforms, as well as in connection with the development of opportunities for selling services on the Internet and the need for legal regulation of such activities.
Based on an analysis of all the changes introduced, the following conclusions can be drawn:
1) The state aims to expand the powers of state bodies in the areas of e-commerce, product labelling and cooperation within the WTO;
2) A policy is being developed to regulate e-commerce, product traceability and the activities of persons involved in the storage, packaging and delivery of goods.